It is a fact, that most small to medium-sized companies enter the international arena because of an unsolicited inquiry, and not based on a proactive, well planned expansion program.  This can lead to questioning if your efforts are being spent in your “best” markets.  Creating an international business plan is important for defining your company’s resources, objectives and commitment.  The plan will define potential markets, market entry strategies, legal considerations, financing alternatives, transportation options, strengths and weaknesses.  The business plan allows you to formulate strategies that are based on good information and proper assessment therefore increasing the chances of success.  It allows you to choose the best options, utilizes the available resources effectively and carry through the efforts to completion.  The ITAC staff can provide advice and guidance throughout the process.